How to Sell Digital Products on Gumroad

Gumroad is the easiest platform for selling digital products online. No storefront to build, no payment processing to set up — just upload your product and start selling. Here's how to make money on Gumroad in 2026.

What You Can Sell on Gumroad

• PDFs and ebooks: Guides, planners, workbooks, templates
• Digital art and design assets: Procreate brushes, fonts, icons, textures
• Software and code: Plugins, scripts, Notion templates, website themes
• Courses and tutorials: Video courses, mini-courses, workshops
• Music and audio: Sample packs, sound effects, stock music
• Memberships: Recurring subscriptions for ongoing content

Gumroad Fees

Gumroad takes 10% of each sale on the free plan. If you upgrade to Gumroad Pro ($10/month), the fee drops to 0% — you only pay payment processing (2.9% + $0.30).

Step 1: Create Your Product

Start with something simple. A PDF guide, a template, a checklist. Don't spend 3 months building a course before you know if anyone wants it. Create a minimum viable product in one weekend and get it listed.

Step 2: Set Up Your Gumroad Page

1. Sign up at gumroad.com (free)
2. Upload your product file (PDF, ZIP, video, etc.)
3. Write a compelling product description (what it is, who it's for, what they'll get)
4. Set your price (start lower than you think — you can raise it later)
5. Add a cover image (use Canva — 600x900 pixels)
6. Publish

Step 3: Drive Traffic

Gumroad doesn't bring you customers — you bring them. The best traffic sources for Gumroad products:

• Pinterest: Create pins linking to your Gumroad product. "Free sample" pins convert especially well.
• Twitter/X: Share your creation process. Build in public. People buy from creators they follow.
• TikTok/Reels: Show your product in action. "I made this planner and it sold 50 copies in a week" content performs.
• Reddit: Share free samples in relevant subreddits. Link to the full version.
• Email list: Build an email list and announce new products to subscribers.

Step 4: Use Gumroad's Built-in Marketing Tools

• Discount codes: Create limited-time discounts to drive urgency
• Affiliate program: Let others promote your product for a commission (10-50%)
• Email captures: Collect emails from buyers for future promotions
• Upsells: Offer related products after purchase
• Pay-what-you-want: Let customers choose their price (with a minimum)

What Sells Best on Gumroad in 2026

• Notion templates: $10-40. Huge demand, low competition in specific niches.
• Digital planners: $5-25. ADHD planners, fitness planners, budget planners.
• Canva templates: $5-25. Social media kits, media kits, presentation templates.
• 3D assets and Blender models: $5-50. Growing market for game devs and designers.
• Writing and productivity tools: $10-30. People pay for systems that save time.